A digital photo revolution caused by a steep fall in the price of digital cameras and introduction of relatively easy-to-use software has created new standards in business communications. You too should learn how to use digital photos in business if you want to make full use of the new technology.
Gone are the days when a printed document was used to make a sales pitch. A house-hunter today skips any online home listing which does not have photographs. He prefers to look at those sites that provide “virtual tours" of properties.
This is because photographs bring out key selling points in ways that you can never describe. For example, it is tough to explain to a potential customer about different types of wooden doors you sell. But if you send them a few photographs, they can immediately spot the difference.
Businesses use photos in different ways. Construction companies use pre and post –project photos. In retail trade, photos of sale items or specials are used. Hospitality service providers rely on photos to promote their facilities, food and events. Banking and finance companies similarly use photographs of their facilities to make a point.
You should certainly add photos to your marketing pitches as they are powerful marketing tools and make day-to-day business administration stronger. It makes good sense to incorporate digital photos in print materials such as advertisements, brochures, fliers, newsletters, reports, proposals and even business cards and letters. Digital photos can also be used in power point and slide presentations, sent as e-mail attachments, or hosted on your company’s website or on a website where your company’s products are listed.
There are three steps involved in using digital photographs for commercial purposes. The first step involves taking a digital photograph and transferring it from the camera to a computer. You can also convert your existing print photos into digital images by scanning them.
The second step involves improving the image quality by using digital enhancement tools. This may include changing the size and shape of images, improving colors, contrast and brightness, eliminating defects, merging with another image and much more.
The third and last step involves hosting the image on a website or embedding it in a power point presentation. You can also add background music to make the presentation livelier.